• Vedur (Student Project)

    Designer: Peter Kanai
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 3
    Tutor: Thomas McNulty
    Location: San Francisco, USA
    Packaging Contents: Medicine
    Packaging Materials: Plastic

    Vedur is a fictional pharmaceutical company, designed from the ground up, that treats type two diabetes through an integrated approach. The challenge of designing for the pharmaceutical industry is that while the existing designs are very practical, they lack personality. Consequently, the objective when designing Vedur was to incorporate a designed aesthetic into both the packaging structure and the type.

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