• Virtus Wine


    Agency: Caliptra
    Project Type: Produced, Commercial Work
    Client: Virtus
    Location: Mendoza, Argentina
    Packaging Contents: Wine Bottle
    Packaging Materials: Paper

    Virtus, a high quality brand of wine and sparkling wine, means « Virtue » and symbolizes the merits of its young winemakers: temperance, caution, strengh and justice gathered in the passion for work and good wine.

    These bottles designed by Caliptra function like a couple to communicate the fervor of the winemakers for their products. Through these wines, the consumer is invited to recognize the two main human senses: view and touch.

    For the wine, Caliptra worked with the illustrator Andres Casciani to draw the winemaker watchful eye and its delicate hands. The result is very original and is full of emotions.











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