Agency: Differantly Studio
Project Type: Produced, Commercial Work
Location: Paris (France), Leipzig (Germany)
Packaging Contents: Natural oils, wellness products
Ananda (‘bliss’ in Indian) is a wellness products boutique selling natural oils meant to be used before meditation and relaxation practices.
We imagined a purified, audacious and feminine identity breaking the usual codes of natural beauty product lines. The subtle golden patterns refer to the preciousness and spiritual aspects of meditation. The logo is an harmonious visual interplay of a famous Buddhist mudra used during meditation and the first letter of Ananda. The first boutique is expected to be launched in 2016.