• Bakuzou Beer

    Agency: 3onkey design
    Designer: Shuko Ikemura
    Project Type: Produced, Commercial Work
    Client: A trading and beverage company
    Location: Tokyo, Japan
    Packaging Contents: Beer, Alcohol
    Packaging Materials: Aluminium

    Designed for a can of Thai beer which will be sold in Japan. We're targeting younger Japanese, most likely in their 20s.

    Recently, the trend for selling foreign beer in Japan it to give them a more 'Japanese feel' before selling them to the Japanese market. At first, the client wanted to do it this way because it has been proven for many beers. However, I felt that if we wanted to differentiate the beer in the market, it would be advantageous to emphasize that this is beer from Thailand, if the market were receptive. Lately, Thai cooking has enjoyed popularity in Japan, and a survey amongst young people showed a positive attitude towards South East, so we decided to try something new and brand it as a Thai beer.

    What's Unique?
    The designed is given an exotic feel by the elephant and beer foam.

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