Agency: One Plus One Design
Creative Directors: Tyler Thiessen & Jessie Thiessen
Project Type: Produced, Commercial Work
Location: Winnipeg, Canada
Packaging Contents: Donuts, Coffee
Packaging Materials: Paper, Cardboard
With a simple offering of freshly baked donuts and flavourful coffee, Bronuts provides a qualitative, authentic local food experience, starting with atmosphere, and ending with taste.
A location in the Exchange District in Winnipeg, Canada, means a wide cross section of clientele. This includes young professionals, corporate offices, and college students, all from a multitude of different industries. With a bold name, the brand needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.
A simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.
We believe the simplistic design, the small messaging, the consideration for how the donut sits from multiple angles, and the general appeal make it a unique and attractive solution. It has also been designed to be easy to carry, which is why it fits only 4 donuts, and not 6 or 12. The coffee cups are standard in execution, but display the logo and brand in a clean and efficient manner.