• Charal Selection

    Agency: Raison Pure Paris
    Project Type: Produced, Commercial Work
    Deputy Director General: Mr Franck D'andrea
    Director Of Strategy: Mr Yan Chiabai
    Account Manager: Ms Delphine Oberto
    Art Director: Ms Haleh Madani
    Location: France


    Raison Pure creates the visual identity for Charal's new range : a high qualitative offer for people fond of meat & seeking for new taste!

    A total black look combined with soft touch renderings, for a touch of sensoriality and sophistication, strengthens the unique premium positioning of the range.

    Black & white photographs of a typical french landscape mixed with a vibrant green color block for the meat benefit, convey modernity and pleasure for a tasty and gourmet experience!


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