Agency: Raison Pure Paris
Project Type: Produced, Commercial Work
Deputy Director General: Mr Franck D'andrea
Director Of Strategy: Mr Yan Chiabai
Account Manager: Ms Delphine Oberto
Art Director: Ms Haleh Madani
CHARAL - FOR THE REAL MEAT EATERS !
Raison Pure creates the visual identity for Charal's new range : a high qualitative offer for people fond of meat & seeking for new taste!
A total black look combined with soft touch renderings, for a touch of sensoriality and sophistication, strengthens the unique premium positioning of the range.
Black & white photographs of a typical french landscape mixed with a vibrant green color block for the meat benefit, convey modernity and pleasure for a tasty and gourmet experience!