• Chattanooga Whiskey 100

    Agency: Tennessee Stillhouse
    Designer: Rich Abercrombie
    Project Type: Produced, Commercial Work
    Location: Chattanooga, TN, U.S.A

    Chattanooga Whiskey 100 is the first whiskey to be legally produced in Chattanooga in 100 years, officially ending prohibition in this city – It has been illegal distill spirits in Chattanooga since 1915, a city which was once home to almost 30 distilleries in the downtown area.

    This limited edition unaged whiskey, or “First Taste,” was made in a 100 gallon still, proofed to 100, which came to a perfect 100 cases.

    To celebrate Chattanooga’s official end of prohibition, Chattanooga Whiskey has been using the tagline “Whiskey to the People” – So to illustrate this, without literally saying it, we illustrated a scene from the end of prohibition in 1933 – representing Chattanooga’s end – And printed the illustration on the back of the bottle, so the people came though the white whiskey.

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