• Clan Campbell

    Agency: Raison Pure Paris
    Project Type: Produced, Commercial Work
    Deputy Director General: Mr Franck D'Andrea
    Director of strategy: Mr Yan Chiabai
    Location: France


    Raison Pure Paris creates the new tin box identity for Clan Campbell with an asserted and radical key visual.

    Erected as an iconic brand cue, the red brooch is cut by the sword in a vertical axis, to embody the spirit of a powerful warrior.

    Iconic scottish landscapes visuals combined with rough textures & renderings features the tin box to further enhance the values of commitment & virility of the brand.

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