Agency: Hired Guns Creative
Printing: West Key Graphics
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, Canada
Packaging Contents: Beer
Packaging Materials: Vinyl
For our second contribution to Driftwood Brewery’s Bird of Prey series, our first task was to choose a bird that befits this wheat sour. We decided on the peregrine falcon, whose name means “through the field” and “sickle,” and who is renowned for high-speed aerial attacks.
We created the name De Auras, resonating with the Bird of Prey names, and whose elevated nature causes narrative tension when set against the violent imagery. To contrast with the balanced, iconic stare of Obscuritas Dark Sour (http://hiredgunscreative.com/portfolio/obscuritas-dark-sour/), we decided to illustrate the peregrine falcon’s unnerving sideways leer. The extreme close-up of the one eye adds a sense of dynamics and speed by contrasting with the violent silhouettes viewed from afar, their background echoing the eye.
Label Text: If in a golden field a wanderer should appear as from the air, beware. Harvest is upon, the sickle raised, and through the haze, his sour leer. As quickly as the winged pilgrim travels near from nowhere, shall your spirit melt into thin, thin air.