Georg Jensen Sparkling

Agency: Denomination
Project Type: Produced, Commercial Work
Client: Heemskerk Wines
Location: Sydney, Australia
Packaging Contents: Sparkling Wine

Design-led Innovation Hits Sparkling Wine Shelves In Australia

Leading drinks design specialist Denomination (formerly The Collective Design Consultants) has joined forces with Danish design house Georg Jensen to produce an innovative sparkling brand featuring a re-sealable closure and a sleek, elegant packaging design.

Designed for luxury Tasmanian brand Heemskerk, the Georg Jensen Hallmark Cuvée was a collaboration of creative minds – Georg Jensen and Denomination – each bringing a shared appreciation of refinement and minimalism, and a wealth of experience in their respective fields.

Denomination set out to capture the hallmark qualities of Georg Jensen craftsmanship and timeless aesthetic when designing this first-to-market re-sealable closure that is a permanent and integral feature of the sparkling wine packaging.

Louise Langkilde, Managing Director of Georg Jensen Living, said: “Extending the Georg Jensen design aesthetic to a sparkling wine with a beautiful re-sealable closure is an interesting interpretation of the philosophy of Georg Jensen himself, who sought to create democratic designs possessing functionality and beauty. It’s a lovely complement to our Living range, which showcases beauty in the home and entertaining,” Langkilde said.

The opportunity to collaborate with the internationally renowned design house was a natural evolution for Heemskerk, a brand for which style and design is integral part of the wine experience.

Margaret Nolan, Creative Director of Denomination, said “The Heemskerk design aesthetic is über-contemporary and sleek; it doesn’t confirm to normal wine conventions, yet it’s housed in a traditional wine bottle. Everything about Heemskerk captures the strength of tradition, but reimagines it in a very modern way. To us, this was the right foundation for a collaboration with Georg Jensen, a brand of heritage and modernity that we very much admire and respect.”