Designer: Jairo Arruda
Art Director: Graziela Pasqual
Render: Filipe Consoni
Project Type: Student Project
School: Universidade de Caxias do Sul - UCS
Tutor: Silvana Fehn Bastianello
Location: Bento Gonçalves, Brazil
Packaging Contents: Repellent, Live
Packaging Materials: Plastic
Livo is a packaging line of personal care repellent held in an academic project. The target audience was focused on people who like to be in touch with nature, even taking advantage of a park in the city, a trip to the beach, take a trail or camping, but do not forego the comfort of using products for your protection.
Thus, the project was designed in the best form of transport of the products. So the design follows in curved shapes and with a hole where the very bracelet that comes along is to tie all or hold the product in the bag.
As a principle of differentiation, sought to convey a unit in the packaging line, differing only products by color and graphics leaving a clean product and especially on a shelf in the marketplace.
As a general goal, our north is the sophistication and artistic quality to emphasize your style, exclusivity and differentiation of design and excellence in obtaining an attractive product and to convey confidence and protection to the user.
A unique design that every line has the same formal unity, differentiated by color. The project is also thought the use and transportation having as differential the hole and the bracelet on the packaging.