• LumBeer

    Designer: Carlos Teles
    Writer: Felipe Valerio
    Project Type: Self Promotion
    Location: São Paulo, Brazil
    Packaging Contents: Beer
    Packaging Materials: Glass

    LumBeer is a project inspired by the lumberjacks, and started with my wish of mixing illustration of packaging design.

    The type of logo was designed exclusively for this project, inspired by strong structures of tree and woods. And for illustrate this universe, I drew a fiction character inspired by Paul Bunyan - Very well know by Lumberjack culture. The idea is create a visual universe inspired of Lumberjack's visual references, like woods, rustic texture, and hot colors.

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