Agency: Ultrasurowiec Design
M. Eng. Arch.: Adam Ziółkowski, Grzegorz Klimek
Project Type: Produced, Commercial Work
Client: Malum Mikołaj Gintowt sp. z o. o.
Location: Warsaw, Poland
Packaging Contents: Premium quality Juice
Packaging Materials: Green glass bottle, paper
Malum juice is a unique, premium product made of highest quality fruits. Manufacturer produces its juice specifically from one variety of apples. It has different tastes depending on the additive. By now there are 4 products on the market: apple juice, apple juice + cranberry, apple juice + raspberry, apple juice +mint.
Branding for Malum combines the idea of Polish Mazovian tradition with contemporary, minimalist graphic style. The Polish tradition is exposed by folklore symmetrical patterns closed in black apple pictogram symbol.
The most unique thing about our design is its simplicity, balanced with detailed traditional patterns. Each label consist of 2 colors only. Thanks to our idea- the overall look of the Malum juice bottles shines with pride, and makes it one of those "must try" products.