Agency: Mara Rodríguez Design
Project Type: Concept
Location: Gijón, Asturias, Spain
Packaging Contents: Potato Chips
Packaging & Branding design for a new snacks manufacturer.
Mot's is a new luxury snacks brand, that produces high quality products for your best moments. Those potato chips have been cultivated in the best conditions: dark area, gather by night, fried little by little by the producer and more details. That's why for the design we use a hand made lettering that represents dynamism, happiness and crisps printed with a gold ink that mix the idea of a hand-crafted and luxury product. We also include a bright color on a banner in order to show the difference between all flavors. We close the design with a sentence that could be associate with the moment you can eat each flavor.