• Mr. Hops

    Agency: étiquette
    Designers: Irmantas Savulionis, Valerija Žilėnienė, Algirdas Orantas
    Photographer: Kernius Pauliukonis
    Project Type: Produced, Commercial Work
    Client: Švyturys - Utenos Alus, UAB
    Location: Vilnius, Lithuania
    Packaging Contents: Beer
    Packaging Materials: Aluminium


    Design and branding for a new craft beer that we called 'Mr. Hops'. Three can designs for three different tastes.

    The task was to achieve strong shelf-impact and storytelling through design alone, as no additional communication was planned.

    Since this craft beer has a lot of character, we gave it a name to go with its 'hoppy' taste, and a 'beard' made of hops.

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