Agency: Hangar Design Group
Project Type: Produced, Commercial Work
Client: Frantoiani del Vùlture
Location: Venosa (PZ) - Italy
Packaging Contents: Olive oil
Packaging Materials: Glass
Hangar Design Group signs the debut of Olio Vù
From the creative idea to the e-shop, Hangar Design Group signs the launch of the Olio Vù, a new label among the top range brand names of Italian oils.
Olio Vù is the first pdo extra virgin olive oil coming from the Vùlture territory, right in the heart of the Lucanian Apennines in Southern Italy: a new label and a new offer identifying quality in the restless world of the pdos.
The name, above all: memorable and captivating, recalling the territory to which the dormant Volcano belongs to. From this territory an oil with unique characteristics is born, made following tradition and good for all uses.
“As regards the Olio Vù”, says Alberto Bovo - partner of the agency and Creative Director of the project – “the study developed along two main directions: on the one hand we focused on the evolution of the specific field language, on the other we decided to trace a new path that would encase a scattered territorial culture, conveyed in a high quality product. The aim was to manage to transfer to the consumer the essence of a brand strongly bound to its belonging to the Vùlture Pdo, a still today not very well known protection of designation of origin, to be better valued”.
The products may be purchased online on the e-shop of the web site.
Hangar Design Group has chosen for the packaging of the Olio Vù a distinctive design – it is expressed in the basic bottle and in a special version for the gourmet – on which the logo graphically condenses the outlines of the volcano and signifies its visual identity, reminding its bond to the territory and its key players.
It is the “Frantoiani del Vùlture” themselves – the Vùlture oil makers – that give life to this special oil from a land they are guardians of. Their portraits emerge with a strong impact from all the communication aspects, to give a loud voice and legitimacy to a product of their land, of which they are warrantors.
The creative concept is drawn in a clean and essential line, which enlightens the specific characteristics of the product: refined in its substance as well as in its appearance. The narrative vein of all the means of communication is rich in iconographical details that emphasize the distinctiveness of the Vùlture territory. The image becomes the chance to unveil and value the characteristics of the product as well as of the food farming tradition it interprets.