Designer: Alex Kinal Wagner
Project Type: Student Project
School: Savannah College of Art and Design
Course: GRDS 386 Package Design
Tutor: Joseph DiGioia
Location: Savannah, GA, USA
Packaging Contents: Dairy Products: Milk, Yogurt
Packaging Materials: Glass
Parlour is a conceptual luxury brand that produces artisan crafted dairy products inspired by the traditional milkman delivery system. Each product is packaged within glass containers to preserve the rich and creamy milk flavors that dazzle tastebuds. A contemporary typographic approach features drop-shadows and script letting that references classical 1950s advertising. The conceptual story behind Parlour follows one man's craving for the finest tasting dairy. William Emerson established his milking Parlour in the Finger Lakes country side in Upstate New York. Investing in the finest stock of Guernsey cattle, Emerson turned his hobby into a competition against friends and produced the finest quality milk with the highest butter fat content in the region. His passion resulted in the most flavorful dairy that is luxury for your tastebuds.
Parlour's unique choice of glass material breaks today's standards of using the average plastic material. More sophisticated in quality and gorgeous in appearance, the packaging system pays tribute to the 1950s typography style in a more contemporary time. The graphics are screened on the glass bottles and containers.