Creative Director: Warran Brindle
Project Type: Produced, Commercial Work
Client: Peter's Yard
Location: London, UK
Packaging Contents: Crispbread Bites
Snacking for the modern, health-conscious consumer. Peter’s Yard Crispbread Bites are inspired by Yard’s love of Swedish baking and are comprised of natural ingredients. COUNTRY created the new packaging design for the tasty snacks, producing something that emphasises the simple and traditional methods with which the product is made.
"The main function of the design was to strongly position the new product in the healthy snacking sector and highlight the natural ingredients and quality of product. We took inspiration from the Swedish origins of the sourdough crispbread, creating the initial range of 3 recipes. Collaborating closely with the Peter's Yard team to ensure we achieved a level of quality design in line with their other product lines.”
For the current three flavours, packaging is consistent and the main element differentiating them is the coordinating color. In the background we see a scene that looks straight out of a small town, implying that the products are not mass-produced and more special care goes into making them. The middle of the packaging is clear, allowing buyers to look inside and see the fresh crispbreads inside. A modern sans serif font is used for the product information, but the brand name is written in a more traditional font, making Peter’s Yard Crispbread Bites the best of both worlds: simple, healthy, and reliable methods that produce a satisfying, delectable snack for the contemporary consumer.