• Raw’iu (Student Project)



    Designer: Ineta Plytnykienė
    Project Type: Student Project
    School: vilnius academy of arts
    Course: IV
    Tutor: Edvardas Kavarskas
    Location: Vilnius, Lithuania
    Packaging Contents: Green food
    Packaging Materials: Carton

    A part of Lithuanian identity is national kitchen. Fields, forests, riversides and other places where there are lots of plants are entire food treasure-troves. Often people do not know or are forgotten the cookery traditions of antecedent and do not suitably evaluate the benefit of wild plants. At the moment a lot are into healthy nutrition and lifestyle, ecology becomes more popular, that is why the topicality of the project is obvious.

    After consulting with cookery representatives there was reached a solution that the plants must be frozen (there are several ways: to freeze them regularly or just a distinguished chlorophyll). In the later search for the package form a big part took the analysis of frozen products. In corporation with Ltd. “MTL Carton” company there was made a form of packaging which would be made technologically and real.

    The aim to create a modern, interesting not only to Lithuanian market, name became a real challenge. “Raw’iu” is the most suitable name for the project which reveals the project’s idea (prettily mentions about weed). It is a name suitable for Lithuanian and foreign markets.

    The general view is being formed by a white minimal package and rational usage of elements. In graphic solutions a big importance makes illustrations. Pictures of four wild plants (violets, dandelions, weeds, and aegopodium) created especially for this project. Chromatic distinguish of leafy and flowering plants. A stylistic wholeness and package telling a story is the item’s exclusive sign.



    What's Unique?
    Often people do not know or are forgotten the cookery traditions of antecedent and do not suitably evaluate the benefit of wild plants. At the moment a lot are into healthy nutrition and lifestyle, ecology becomes more popular, that is why the topicality of the project is obvious.

    Design concept creates the possibility for wild plants to be acquired and stored easily as well as used in everyday kitchen.











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