• 新소주 Shinsoju (Concept)


    Agency: D E E K A Y
    Project Type: Concept
    Location: Seoul, Korea
    Packaging Contents: Liquor
    Packaging Materials: Glass

    Soju (Hangul: 소주; hanja: 燒酒) - "THE MOST POPULAR KOREAN LIQUOR"

    Concept Branding of Soju (Korean Liquor)_Brand [Shinsoju] + Art Direction [Logo design | Package design]. It is distilled, vodka-like, rice liquor with high potency and often flavored similarly. It is smooth and clean in taste, which makes it easy to drink in combination with various Korean dishes.












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