• Speedo Kids (Student Project)



    Designer: Laia Pose Gratacós
    Instructor: Kathrin Blatter
    Project Type: Student Project
    School: Academy of Art University
    Location: USA
    Packaging Contents: Swimwear
    Packaging Materials: Paper, Mounting board

    Objective
    Research a sports brand and create a set of packaging, shopping bags and hang tags for a few of their existing products.

    Approach
    Speedo has always been known for their technical achievements and professional swimwear. When I discovered they had a line for kids who are just starting to learn how to swim I wanted to give them a more light-hearted look. I created fun packaging inspired by sea creatures with the idea that kids can not only enjoy the products, but also play with the boxes themselves.











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