Designer: Simone Aitchison
Project Type: Student Project
School: Yoobee School of Design
Course: Diploma of Graphic Design
Tutor: Wanda Thurlow
Location: Auckland, New Zealand
Packaging Contents: Sweets
Packaging Materials: Paper
A newly developed range of the Party Mix by Natural Confectionary Co— The "Party Picks" allows consumers to choose which sweets in the mix they like, and leave the ones they don't. Targeted at an older target market, and in smaller (guilt-free) portions, the focus is more on the creative typography than the image. None of the fun is lacking, however, as once purchased the boxes can be built and played with in a variety of structures. Adds fun to any party!
Creative typography, unique packaging shapes, interactive element—build-able and stack-able.