• Vitamin Horgoš Rebranding

    Agency: Goodtimes Design & Publishing
    Art Director: Miroslav Pavlović
    Project Type: Produced, Commercial Work
    Client: Vitamin Horgoš
    Location: Belgrade, Serbia
    Packaging Contents: Paprika

    Vitamin Horgoš is an old Serbian producer, dating back to 1947, of primarily sweet and hot paprika, with a wide range of additional culinary products, including herbs, seasonings, and sweet powder products. The primary goal of logo redesign was to have a new and recognizable logo, keeping some of the old feel. Working on paprika packaging redesign was a job with more responsibility. The paprika, known in Serbia and the region as "Horgoška paprika" or simply "Horgoška", had to remain easily recognized on shelves, keeping in mind that the target consumer was not to be changed. Additionaly, since paprika was the first to be redesigned, we had to establish a recognizable style to rebrand the rest product ranges.

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