• adidas - Ultra Boost

    Structure Design: Mat Bogust, THINK Packaging
    Client / artwork / production: ICG
    Project Type: PR release
    Location: New Zealand
    Packaging Contents: Trainers/shoes
    Packaging Materials: E Flute corrugated

    Step in to these running shoes and you'll rethink everything you know about what fast and comfortable feels like. They're built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.

    The idea behind this packaging was to create movement within itself, demonstrating the energy taking over.

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