Agency: McCann Vilnius
Project Type: Produced, Commercial Work
Client: Beer library
Location: Vilnius, Lithuania
Packaging Contents: Beer
Packaging Materials: Glass
Beer library (LT “Alaus biblioteka”) is a unique bar/shop in Vilnius, Lithuania. It is serving 300 different and unfamiliar beers which represent beer styles from all over the world. It serves not only unique craft beers but also deep knowledge about the beer. This is probably the only bar where you may leave wiser than when you entered, despite the drinking.
For the first time Beer library decided to brew their own beer. With a short beer style description as a label and a red bookmark, bottles look like a page from a beer history book. Hopefully this first, but not last page in a beer book.