Agency: Bulldog Drummond
Project Type: Produced, Commercial Work
Arytza, a leader in the baking industry, came to us with the challenge of positioning their brand and developing and designing their new line of hand-held pizzas to sell at convenience and quick-serve stores across the country.
We positioned the brand: Gusto as a step up from the highly saturated competitive set. We started by developing a premium brand identity, including the name, look and feel for the brand. From there, we our graphic design team developed packaging designs and POS materials to win the hearts of those responsible for purchasing. The product launched to rave reviews and breakthrough sales.