Agency: Sociedad Anónima
Project Type: Produced, Commercial Work
Client: Baja Botánica
Location: Mexico City
Packaging Contents: Shampoo, Conditioner, Shower gel
Packaging Materials: Plastic
Baja Botánica is a line of products for beauty and wellness made out of lavender. Shower gel, hand soap, shampoo and conditioner are the products included. All of them are made from a concentrated formula based on essential oils, and organic herbs with a unique lavender scent that helps to relax the body and to awaken the senses.
All of this products are 100% handcrafted created in the Valle de Guadalupe, Baja California, México.
This project included the creation of visual identity and the design of the packaging. Both of them reflect the handcrafted feel.
For this effect we used a clean label with a vintage illustration printed over the bottle which represents the Valle de Guadalupe. The packaging contrasts a neutral color palette, an elegant and bold serif font that reflects the wealth of this products and a pop of color with a monogram seal.