• Brahma Beatbrations

    Agency: BridgerConway
    Presidents: Marcelo Bridger & Santiago Felippelli Conway
    CEO: Alejandro Tinivelli
    Creative Director: Fernando Arendar
    Creative Team: Emiliano Ocantos, Macarena Hernandez, Anita Terranova
    Account Director: Alejandra Pouchot
    Account Manager: Yvette Fernández Cagigao
    Project Type: Produced, Commercial Work
    Client: Ab Inbev, Cervepar
    Location: Paraguay
    Packaging Contents: Beer
    Packaging Materials: Can, Glass Bottle

    BridgerConway was chosen by Brahma Paraguay to develop a special edition of their pack related to music.

    In this way, the agency has developed a concept that stands on music in a non-traditional way, showing it in its purest way. Within the idea of cymatics, the particular science of sound vibrations in matter, we've designed a can that shows the frequencies shaped by the force of sound.

    The concept needed a name symbolizing the translation of the music into images, and "Beatbrations" fitted perfectly.
    Such was the success of “Beatbrations”, that Brahma decided to extend this special edition to an event under the same name.

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