• Break Coffee

    Agency: Plan b creative team
    Creative director: Max Gat-mor
    Art director: Maya Agassi
    Illustrator: Aline Giz
    Project Type: Produced, Commercial Work
    Client: Break coffee chain
    Location: Israel
    Packaging Contents: Fresh coffee, take out food
    Packaging Materials: Paper, cardboard

    Coffee cups and take out boxes for break coffee chain.

    As part of a re-branding process we did for the the coffee chain Break (Attnachta in Hebrew) we've created Easy, the selfie sloth.

    Easy is the brand's main character and you can find him peeping everywhere around the shops - on the take out boxes, posters, walls, windows, coffee cups and even under the tables. Easy especially like to dress up like famous people a few examples are: David Bowie, Elvis, Gene Simmons from kiss and even Salvador Dali.

    During the campaign we've created a real size figure of Easy the sloth, so people could take a selfie with him.

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