Project Type: Concept Study
Location: Moscow, Russia
Throughout history of Coca-Cola there have been quite some changes in the bottle design. But since 1916 they all were just little variations of the iconic “contour bottle”. The “contour bottle” and the calligraphic lettering “Coca-Cola” coloured red make the brand worldwide recognizable.
How can we combine the two shapes to create a new unique Coca-Cola logo?