Agency: Raison Pure
Project Type: Concept
Packaging Content: Dermocare
For the 2015 international « Design It Yourself » competition, in association with Pierre Fabre, France’s 3rd largest pharmaceutical group, contestants were invited to imagine the future of the « Ducray Sensinol » dermocare range, aimed at elderly consumers.
Raison Pure created a breakthrough « D for Ducray » concept. The iconic « D inspired » design embodies the brand uniqueness on its key touchpoints : brand identity, structural design, functionality and communication
The jury also included leading packaging industrials : Stora Enso, Sleever International, Siegwerk.
Raison Pure won the top prize of GOLD in the EPDA DIY Competition.