Agency: Grafiket Adworks
Creative Director: Berk Pişirici
Art Director: Berk Pişirici
Copywriter: Melih Aydoğmuş
Project Type: Produced, Commercial Work
Location: Izmir, Turkey
Packaging Contents: Vitamin Drink
Dockers is a vitamin drink, rich in antioxidants. It contains 6 fruits, often called “ the fruit of happiness”. It is believed to stimulate and boost your fundamental energy. Dockers is also rich in Vitamin C, and is a healthy and effective alternative to current vitamin drinks.
The main idea of the concept was to create a enjoyable approach to the healthy functional vitamin drinks targeting younger audience. The challenge was to communicate the product as witty, fashionable and slightly aggressive yet keeping it simple and clear so there would not be any confusion during the decision making moments of the consumer. We mainly used dark colors so the consumer would guess the taste of the product by using only the subconscious suspicion and younger consumers are more eager to test new products and to check whether their suspicion was right. Also with the product colors we wanted to make packaging appetizing. Over all the product is based on a contrast differentiation on the shelf and eye and mind catching tactics of the design.