Agency: Labis Design
Project Type: Produced, Commercial Work
Location: Curitiba, Brazil
Packaging Contents: Chocolate
Packaging Materials: Paper, Plastic, Aluminium
For Christmas 2014, Labis Design creates the special Christmas packaging for Ferrero Rocher. The goal of the project was to fortify the premiumness of the brand through the innovation of the portfolio and reinforce the concept that Ferrero Rocher is an excellent chocolate, so special that it is a real pleasure to receive it to commemorate this date. The graphic line has maintained the values and characteristics of the brand, adding brilliance and preciousness at the protection that wrapping the package.
The graphic proposal is based in the brightness and glare of the lights of the decorative balls on the Christmas tree, arousing the atmosphere and the spirit of the Christmas time.
The color code of the product is multiplied on different levels of graphic design through the golden color, the varnish and the hot stamping technique around the stars that frame the pralines.