Agency: Christoph Petersen Design
Project Type: Produced, Commercial Work
Client: Köstritzer Brewery
Location: Hamburg, Germany
Packaging Contents: Beer
"Product oft the Year 2015“ and "Superior Taste Award: “With the specialty beer 'Köstritzer Meisterwerke Red Lager', Köstritzer provides yet another impulse for the segment.
The impulse at the POS, however, comes from Christoph Petersen Design, the agency that also designed the previous ‘Meisterwerke’ (Masterpieces) Pale Ale and Witbier, as well as the entire range of Köstritzer’s beers. The Hamburg based agency is known for its expertise in beverage packaging design and works for numerous breweries across Europe. For Köstritzer’s Meisterwerke range they pulled out all the stops and outfitted the premium specialty beer with an equally premium design.
The goal was to convey exclusivity and this was achieved: The unique typography, the stylistic elements and, especially, the selected coloring present a top-quality product.
Visual representations of the exceptional ingredients and the special brewing process on the back label further strengthen the reference to the high quality standard and tradition that the long-established brewery stands for. These attributes follow the trend towards indulgence and product quality and highlight the exceptional standard even more.
Finally, designers’ (and beer lovers’) hearts beat faster when confronted with the bottle. For the definite stand-out effect at the POS, Christoph Petersen Design developed an individual bottle shape that distinguishes the beer specialty from the standard look, giving it the staging it deserves: An unmistakable brand personality for an unmistakable taste experience. With Köstritzer Meisterwerke’s product of the year the creative minds at Christoph Petersen Design have shown once more just how much know-how they command in the beer segment in particular!
Christoph Petersen Design developed an individual bottle shape that distinguishes the beer specialty from the standard look.