Agency: VOZDUH Advertising Agency
Creative head: Valery Melnik
Designer: Varvara Tcimara
Project Type: Produced, Commercial Work
Client: JSC Velikiye Luki Dairy Combine
Location: St. Petersburg, Russia
Packaging Contents: Milk products
Our Agency has rebranded TM "Molokolamsk". A new design of packaging milk products was developed on the basis of this new positioning.
The plot of fantasy stories and images from the life of "milk region" and its residents were used. This new development of positioning lets the brand effectively and simultaneously create rational and emotional benefits: extensive experience, high professionalism and human warmth, concern for the consumer, and romanticism and nostalgia for the days when "everything was so tasty and natural".
A visual solution in the style of hand-drawn illustrations not only helped to distinguish the product from competitors' brands, but also helped to create a bright memorable image, which became an integral part of the new image of TM.