Creative Direction: Sergio Daniel García
Project type: Produced. Commercial work.
Location: Madrid. Spain
Materials: Glass, paper
Momentum is a coffee crafted to satisfy the most demanding palates.
The modifications and evolution the bean mix and roasting process has experienced over time were noted on slate boards by master coffee experts.
Being faithful to this tradition, we created this packaging direction a visual metaphor for the ‘canvas’ upon which original recipe evolution were documented.