• Morepork BBQ

    Agency: Spasm Studio
    Photography: Tracie Heasman
    Illustrations: Natasha Alimova
    Project Type: Produced, Commercial Work
    Client: Alderson's Sauces
    Location: Auckland, New Zealand
    Packaging Contents: BBQ Sauce, Condiment

    Alderson’s is a boutique hot sauce company with a focus on making delicious, uniquely flavoursome and memorable condiments. 100% New Zealand made and handcrafted, using the freshest local ingredients and grown produce.

    We were asked to create illustrated packaging for the new Alderson’s product: Morepork BBQ. We developed a unique and memorable name and brand story with a New Zealand touch. Cleaver visual cues were used to highlight the points of difference and provide a fun but informative labeling piece.

    Brand romance:
    "Often heard in the forest at dusk and throughout the night, the Morepork is known for its haunting, melancholic call to seek a mate. Like the Morepork, no cut of barbecued meat should be left unaccompanied – day or night."

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