• Oliva Sasoia

    Agency: MontangieDG
    Project Type: Produced, Commercial Work
    Client: Cultivos Dorrego SA
    Location: Bahía Blanca, Argentina
    Packaging Contents: Oil
    Packaging Materials: Paper

    Oliva Sasoia is a unique olive oil, especially because it comes from a soil with very specific characteristics, as is that of Dorrego, Buenos Aires (ARG).

    The presentation requires an identity that reflects their origin and quality.

    So we worked on the development of its brand, which makes direct reference to the raw material, and uses a robust, strong typography, as indicated by the sasoia word (referring to the term "Sasoi" strength in Basque) but delicate serif.

    The packaging was built based on an oil drop, whose continuous sense of falling, it gives dynamism and clear reading descending order .

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