Agency: Svoe Mnenie
Creative Director: Andrey Kugaevskikh
Art Director: Yaroslav Zheleznyakov
Illustrator: Antonina Shvets
Photo: Ratmir Romanoff
PR: Igor Rudakov
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Wine
Packaging Materials: Glass, paper, wood
Art-brand ‘Phantasm’ was created in summer 2015. The collection is made up of the most interesting wines from around the world.
‘Phantasm’ means the combination of ‘fantasy’ and ‘orgasm’.
The designers were influenced by psychological tests devised by Hermann Rorschach. Illustrations on the label reveal the spirit of wine and women. Images are real grape juice, what makes every Phantasm bottle unique and even more an object of art.
Phantasm is not made for a mass market This is a limited edition collection for wine and product design lovers.
Each label is drawn by hand with the use of original grape juice.