• Pollo Frito - Special Issue

    Agency: Iden-tica
    Designer: Claudio Corrales, Juan Manuel Betancourt
    Project Type: Produced, Commercial Work
    Location: San José, Costa Rica
    Packaging Contents: Magazine, Toys
    Packaging Materials: Plastic, Wood, Paper

    This project is to honor the fascination of Costa Ricans (Ticos) to Fried chicken. We make a packaging that represent all cultural a vernacular graphics on the streets of Costa Rica and we put it all together. We made a magazine to make a register of sign painting of chickens in our culture. Also the packaging have a cardboard box with a chicken wood toy, two pins and a miniature chicken inside of a plastic egg and an harmonica colled "kikiri Blues".

    What's Unique?
    This is unique because its represent the vernacular understanding of Costa Rican culture.

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