• Professional Hair Care By Krasnaya Linia



    Agency: Dieter Bakic Design
    Project Type: Produced, Commercial Work
    Client: Russkaya Cosmetika
    Location: Moscow, Russia
    Packaging Contents: Shampoo, conditioner, hair mask, special treatments

    Elaboration of a premium professional hair care segment under the umbrella brand " Krasnaya Linia".

    The unique primary packaging in interaction with the reduced technical graphic design and clearly structured segment elements/color codings carries the professional appeal - special printed labels, on metallic material with hot foil elements and partial matt lacquered provides the premium (glamorous) stimulus.

    The Logo was also slightly modified concerning modernity, premiumisation and beauty category codes.












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