• Santho Brigadeiro



    Agency: Liv Creative Works
    Project Type: Produced, Commercial Work
    Client: Santho Brigadeiro
    Location: Porto Alegre, Brazil
    Packaging Contents: Brigadeiro, a popular delicacy in Brazil
    Packaging Materials: Glass

    Santho Brigadeiro is a Brazilian truffle Brand from Porto Alegre that was born to fulfill the growing market space of foods for social and corporative events. The idea was to create a line of sophisticated gourmet candies made with upscale ingredients – brigadeiro is a popular delicacy in Brazil. The concept of Santho refers to a brigadeiro of the Gods, so delicious that you should eat it “on your knees”. To represent the sacred aspect of the brand, we proposed a symbol as sweet as the product it represents: a friendly brigadeiro with wings and halo, assigning an angelic tone to the brand.

    After creating the concept and brand image, we also proposed a new market approach for the product. Referring to sweet traditional jams from the south of Brazil, we had the idea of designing a glass packaging on the ideal size to eat the candy with a spoon straight from the pot. Exploring this package with an attractive label, the same product can fit into other niche markets as supermarkets and specialty stores.




    What's Unique?
    Referring to sweet traditional jams from the south of Brazil, we had the idea of designing a glass packaging on the ideal size to eat the candy with a spoon straight from the pot. Exploring this package with an attractive label, the same product can fit into other niche markets as supermarkets and specialty stores.











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