• Screaming Banshee Craft Beer

    Agency: Brandcentral
    Designer: Gerard Whelan
    Marketing: Yellow Mountain Marketing
    Illustrator: Steve Doogan
    Printer Label Tech
    Project Type: Produced, Commercial Work
    Client: Label Tech
    Location: Ireland
    Packaging Contents: Beer

    Label Tech required a promotional label to showcase their premium label printing capabilities and facilitate a partnership with a successful producer in the fast growing 'craft beer' market. We worked with award-winning illustrator Steve Doogan to craft an illustration style that evoke a distinctively Irish style. The label has been a huge success winning the top prize at Irish print awards.

    What's Unique?
    The label was printed digitally not traditionally a route for a craft beer, to add to the heritage and exclusivity of the product we use premium material and finishes using a special die cut, a copper foil, a black foil emboss and a antique sock.

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