Designer: Gerard Whelan
Marketing: Yellow Mountain Marketing
Illustrator: Steve Doogan
Printer Label Tech
Project Type: Produced, Commercial Work
Client: Label Tech
Packaging Contents: Beer
Label Tech required a promotional label to showcase their premium label printing capabilities and facilitate a partnership with a successful producer in the fast growing 'craft beer' market. We worked with award-winning illustrator Steve Doogan to craft an illustration style that evoke a distinctively Irish style. The label has been a huge success winning the top prize at Irish print awards.
The label was printed digitally not traditionally a route for a craft beer, to add to the heritage and exclusivity of the product we use premium material and finishes using a special die cut, a copper foil, a black foil emboss and a antique sock.