Agency: Labis Design
Project Type: Produced, Commercial Work
Client: Wensky Beer Microbrewery
Location: Curitiba, Brazil
Packaging Contents: Beer
Packaging Materials: Glass
The goal was to create a special line with strong personality, so that the consumer could associate immediately the type of beer to the character.
The label graphic line goes stands out from the traditional. In this project, Brazilian folklore characters are not only icons nor mascots, they are the own label. The figures were abstracted with the creation of a single trait, which reinforces the characters personalities.
Labis also designed a special gift packaging for the line.