Agency: Labis Design
Project Type: Produced, Commercial Work
Client: Wensky Beer Microbrewery
Location: Curitiba, Brazil
Packaging Contents: Beer
Packaging Materials: Glass
Wensky Bier Microbrewery developed a special beer, whose main ingredient is the raspberry.
The name Malina reinforces the worth of the brewery’s tradition – Malina means raspberry in Polish -, and, due to its feminine name, it highlights the beer inside the brand’s portfolio. The visual identity came from the fruit standing out as a differential by using beer classical elements so that the identity could be recognised by both the masculine and feminine public.