Agency: 60 DEGREE
Project Type: Produced, Commercial Work
Packaging Content: Cookies
The first step into the creation of a unified system of fruit snack foods from the confectionery brands. In order to meet the demands of product characteristics, the Japanese style product name is designed with handwritten calligraphy showing the historical heritage of the pancakes. The entire series consists of pancakes in three different tastes and 3 different design adaptations, while maintaining a sense of the packaging system.