• Antagonic Gin

    Agency: Studio A - Interbrand
    President & CEO: Armando Andrade
    Design Director: Pau Casals
    Client Services Director: Claudia Hidalgo
    Project Manager: Paloma Estremadoyro
    Designer: Fran Vela
    Project Type: Produced, Commercial Work
    Client: Cartavio Rum Company
    Location: Lima, Peru
    Packaging Contents: Gin, alcohol, drinks
    Packaging Materials: Glass, plastic

    Cartavio Rum Company commissioned us the challenge of creating a new brand of premium Gin for the peruvian market.

    With this goal in mind, we created “Antagonic”, a completely disruptive name that takes its origin in the idea of the "antagonistic", the hidden side of each person, to break with the british codes that are associated with the premium gins industry.

    The hidden face, the more intimate, deep and forgotten thought of every one of us. This double face, opposite and complementary, which visually expressed through a minimalist and geometric visual codes, where the lines give the protagonism to the moiré pattern, contrasting with the subtlety of the roman brand’s typography.

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