Agency: Garrofé - Design & Packaging Atelier
Project Type: Produced, Commercial Work
Client: Axovital, Dermofarm
Location: Barcelona, Spain
Here is the latest work we made in Garrofé for the brand Axovital by Dermofarm. This time, our challenge was to reposition and revitalize the brand by giving it a total modern and fresh look without losing its essence and pharmaceutical aspects.
The essential attributes of the brand identity was maintained but refreshed, and mixed with the new color and design code, allowed the brand to have a new friendly and beauty image maintaining its rational aspect. For that, it was important to keep the whiteness and the medical cross pictogram combined with a touch of metallic colour and stamping on typographic design.
A refreshed pharmaceutical cosmetic brand aimed to target a new generation.