• Black&Brown

    Agency: Coba&associates
    Project Type: Produced, Commercial Work
    Client: Black&Brown
    Location: Belgrade, Serbia
    Packaging Contents: Marzipan dessert

    Not everything is black and white!

    We had a task of combining quality, premium taste and high expectations of presumed luxury.

    As marzipan snacks don't really have a position in the Serbian market, we wanted to go with an image of reassuring. We created a new quality seal - like logo for the Black and Brown brand and applied it as major visual unifier across the range, creating instant recognizability and shelf visibility, while at the same time suggesting a reputation for high quality. For the premium gift range, we also scrapped the pricey black tin boxes and replaced those with much less expensive square cardboard packs, with just a few details embossed in gold print.

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