• Braziliz (Concept)

    Designer: Klivisson Campelo
    Project Type: Concept
    Location: Brazil
    Packaging Contents: Coffee
    Packaging Materials: Paperboard tubes in natural color, metal lid and graphic finish.

    Its name is a combination of BRASIL + FELIZ ('happy' in Portuguese), that is related to the fact that there is always a smile afterwards, independently from the taste of the coffee. It had as inspirational input facial expressions and colors for interpreting and representation of flavors which are: traditional, mild, strong and extra strong.

    In an iconic way, the cup represents a smile and the handle a tongue, together with the variation of a eye pupil and eyebrows, essential factors of a facial expression. It transmits, apart from the flavors, a positive and comic information.

    What's Unique?
    The use of facial expressions and colors to interpretation and representation of flavors.

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